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SEO tools
SERP Preview Tool
Write a title and description and see where Google will cut them off. Measurement uses the real rendered pixel width in Google's own result fonts, which is what truncation actually depends on.
Preview
Title width
0px
600px to spare
Title characters
58
Not what Google measures
Description
0px
2 lines available
The character-count myth
Almost every SEO plugin shows a character counter with a green bar up to 60. It is a useful rule of thumb and it is wrong often enough to matter, because proportional fonts do not give every character the same width.
| Title | Characters | Width in Arial 20px |
|---|---|---|
| iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii | 40 | 178px — fits easily |
| WWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWW | 40 | 755px — truncated |
Both are forty characters, and those widths are what this page's own measurement returns in Arial 20px. One uses under a third of the 600px available and the other overruns it by more than 25%. Real titles never sit at these extremes, but a title case line full of capitals can run meaningfully wider than a lowercase one of the same length — which is the difference between fitting and being cut mid-word.
Writing for the cut-off
Because truncation happens at the end, the practical advice is to front-load. Put the distinguishing words first and the brand last: Free BIN Lookup — Kripicard survives a cut far better than Kripicard | Tools | Free BIN Lookup, where everything unique sits behind two pieces of boilerplate. The same applies to the description: assume only the first sentence will be read.
Related tools
- Meta Tag Generator — turn the title you settled on into a full head block.
- Heading Checker — Google often rewrites titles using your H1, so check it matches.
- Keyword Density Checker — see which terms the page actually emphasises.
Frequently asked questions
Why measure pixels instead of counting characters?
Because Google truncates on rendered width. In Arial 20px the title "Illinois' minimal list" and "WWW WWW WWWWWWW" are close in character count but nowhere near the same width — one fits comfortably and the other is cut off. Character limits like "60 characters" are a rough average of this, and they mislead badly on titles full of capitals, W's and M's, or conversely on ones full of i's and l's.
What are the actual limits?
Roughly 600px for a desktop title and about 985px per description line over two lines. Mobile is narrower for titles but gets three description lines. These are Google's rendering widths rather than published limits, so treat them as close approximations that move occasionally.
Google is showing a different title than the one I set. Why?
Google rewrites titles when it thinks its own version serves the query better — it will pull from your H1, your site name, or anchor text pointing at the page. Studies have put the rewrite rate above half of all results. A clear, non-keyword-stuffed title that matches the page's H1 is rewritten less often.
Does the meta description affect ranking?
Not directly, and Google has said so repeatedly. It affects click-through rate, which is the reason to write a good one. Google also replaces descriptions even more often than titles, usually with a passage from the page that matches the query.
Is the preview exactly what I will see in Google?
No, and no tool can be. Real results add sitelinks, dates, breadcrumb variations, favicons and rich snippets, and Google personalises by device, location and query. This shows the base snippet with accurate text measurement — the truncation point is reliable, the surrounding furniture is not.